SATA History
SATA History
1906
The way to the brand
Arthur Haeberle and August Drehmann acquire the department for the production of surgical devices of Gretsch und Cie. GmbH (today: Gretsch-Unitas) in the form of a management buy-out. Arthur Haeberle had been a partner and managing director at Gretsch since the beginning of 1904. An employee of this department and later a member of the board of Sanitaria AG, Ludwig Waelde, had already started an apprenticeship as a commercial assistant at Gretsch in 1902.
1906
SATA Record Syringes.
1907
Foundation of Sanitaria GmbH in Feuerbach
The newly established company will be relocated to rented premises in Feuerbach. The management consists of Arthur Haeberle and August Drehmann.
1907
Production of product programs
On 25.01.1907 Sanitaria GmbH is founded for the purpose of producing surgical instruments and consumer goods. The so-called lever closure, a bottle closure with spray properties for a cold spray, is part of the product range and is still supplied to the same customer today.
1910
Move to Ludwigsburg
The Sanitaria is moved from Feuerbach to a new building in the Wernerstraße in Ludwigsburg - (company headquarters until 1992).
1911
Production of product programs
8 other partners participated in Sanitaria. One of the new shareholders, Adam Teufel, will also be active as Technical Manager.
1914
„Sata“ is registered as a trademark.
1918
Anton Kreidler participates in Sanitaria as part of a capital increase.
1921
Conversion of the company into a stock corporation.
Members of the board are Arthur Haeberle and Adam Teufel.
1925
Production start of the first spray guns for the paint factory Christian Lechler, Stuttgart-Feuerbach, as a "private label".
1926
First patent: spray gun with two-part air nozzle and elliptical air channels.
1931
Start of the marketing of Sanitaria's own spray gun series SATA LM, MC, MR and P
1932
Resignation of Adam Teufel (Board of Directors and Technical Operations Manager).
Arthur Haeberle is the sole director. Friedrich Bäuchle becomes Technical Operations Manager.
1932
SATA LM
1940
Ludwig Waelde will be appointed to the company's executive board in addition to Arthur Haeberle.
1942
After the death of his father, Anton Kreidler, Alfred Kreidler acquires the shares of his siblings and various other shareholders and thus holds approximately 40% of the company's capital.
1944
Arthur Haeberle resigns from the board.
Ludwig Waelde is the sole director.
1954
Foundation of Sanitaria Versorgungs GmbH as a company pension fund.
1954
Market launch of the first SATA GR model.
1956
Resignation of the Technical Director Friedrich Bäuchle.
1957
Alfred Gänsbauer joins the company as Technical Manager.
1958
Subsequent celebration of the 50th anniversary of the company.
Kreidler buys Mrs. Haeberle's shares from her and thus has about 82% of the share capital.
1958
Ludwig Waelde retires.
Otto Peter Klaschus becomes member of the board.
1962
Alfred Kreidler acquires the remaining company shares.
1964
Otto Peter Klaschus leaves the Sanitaria.
Dr. Dieter Freiling becomes member of the board.
The AG is converted into a GmbH.
1965
Manfred Liphardt joins the company as new managing director after the retirement of Dr. Dieter Freiling.
1968
The first sales representative is hired for southern Germany.
1969
1st participation in the International Motor Show IAA in Frankfurt.
1970
Application for the SATAjet trademark (registered in 1971).
1975
Sanitaria celebrates "50 years of SATA paint spray guns".
1976
Introduction of the first HM1 breathing masks
1980
Death of Alfred Kreidler.
1981
The legendary SATAjet B paint spray gun is introduced to the market.
1981
Change of name of Sanitaria GmbH to SATA Farbspritztechnik GmbH.
Richard Beutelschieß joins as Technical Manager.
1982
75th company anniversary.
1986 - 1990
Relocation of the company's production in several stages to the Kornwestheim industrial estate.
1987
Change of the company name to SATA-Farbspritztechnik GmbH und Co.
1988
First reproduction of a SATA pistol from Taiwan.
1990
HVLP-Technology (High Volume Low Pressure).
1992
Completion of the company relocation with completion of the administration building in Kornwestheim and relocation of the remaining administrative departments.
1995
SATA is certified according to DIN EN ISO 9001 for the first time.
1998
Albrecht Kruse joins as managing director.
Manfred Liphardt retires after 33 years as managing director.
1999
Market launch of the SATAjet 2000 HVLP.
SATA fights against increasing product piracy. The SATA plagiarism SATEX from Mersin, Turkey, receives this "negative award" as one of the most audacious plagiarisms at the Plagiarius 1999 award ceremony.
2000
Construction of a logistics centre, significant reduction of delivery times.
1990
RP-Technology (Reduced Pressure) complements conventional and HVLP atomisation technology.
2001
TOP 100 Award
2001
DIGITAL technology
Installation of an explosion-proof digital manometer in the paint spray gun.
2002
Another TOP 100 award.
2003
Completion of the so-called "Technikum" as administration building for technical management, construction, export departments, testing and training.
2004
Martin Mangold joins as Technical Manager.
The active time of Richard Beutelschieß as Technical Director ends (consultant of the company 2004-2007).
2005
The new mixing cup system SATA RPS is launched.
2006
Foundation of "SATA UK Ltd" in Newmarket.
Change of the company name to SATA GmbH und Co KG. Purchase of the neighbouring property from Hermann Kittelberger. Expansion of the logistics centre.
2006
Market launch of the SATAjet® 3000 B.
2007
100 year company anniversary.
Expansion of the technical centre including the training area.
2007
Special Edition SATAminijet® 3000 B™ HVLP Century.
2008
Market launch of the SATAjet® 100 B and SATA filter 100 prep product series for filler materials.
2009
Completion of a further production building
2010
Market launch of the SATAjet® 4000 B.
A new special process enables the transfer of photo-realistic images onto gun bodies.
2011
Commissioning of a photovoltaic system with a maximum output of 195.6 KWp.
2011
Market launch of the SATAjet 1000 B IC*, SATA FDG 24/48 (stainless steel version).
2012
Market launch of the SATA anti-dust jet X, SATA clean RCS compact, SATAminijet 1000 H/K
2013
Connection to the biomass power plant in Ludwigsburg.
2013
Market launch of the SATAminijet® 4400 compact gun B™ with RP technology.
2014
Market launch.
Top coat spray gun SATAjet 5000 B, new respirator SATA air vision 5000 and SATA filter timer.
2016
Foundation of SATA International GmbH and SATA Canada Inc.
2016
2017
Launch of the bonus program "Loyalty Program coins & more".
Launch of the online shop UK.
2018
Launch of the online shop Italy.
Launch of the online dealer shop Germany and Austria.
2018
Market launch of SATAjet X 5500 with new X-nozzle system (“I” and “O” nozzle).
2018
Launch of the SATA Custom Design Gun.
2019
Market launch of the SATAjet X 5500 PHASER.
2020
Launch of the B2C online store for Germany and Austria.
2020
Relaunch of the SATA website
2021
SATA UK – Neues Lager und Techfair.
2021
Market launch of new filter generation SATA filter 500.
2021
Florian Kaiser is appointed to the management board.
2021
20 years integrated SATA digital unit.
2022
Albrecht Kruse retires after 24 years as Managing Director.
Mike Wolf joins the management team.
2022
Rebranding SATA Corporate Design.
2022
Market launch of SATAjet K 1800 spray mix.
2024
The DanAm Company is taken over by SATA and renamed SATA USA Inc.
2024
Foundation of SATA Italia S.r.l
2024
Market launch of adam X pro and adam X.
2024